News.
Stay in the loop with what we are building, shaping, and celebrating. Our news section spotlights new projects, creative breakthroughs, community partnerships, and the wins that keep our momentum going. Think of this space as the behind-the-scenes journal of Imaginary Friends. When something meaningful happens, we put it here so you can see how we think, how we work, and how we show up for our clients and community.
Our goal is to keep you informed, inspired, and connected to the creative journey.
Stories with strategy underneath.
Articles.
Our Articles are not trend reports or marketing noise. They are reflections from the field.
You’ll find nonprofit partnerships turned into sustainable sponsor engines. Community campaigns built on clarity. Personal lessons that shaped how we lead. Case stories where brand alignment changed outcomes. Even the hard Thursdays that taught us something worth keeping.
We write the way we work. Clear. Honest. Experience first. Strategy woven in.
If you are building something that matters and want perspective from someone who has been in the room, across the table, and sometimes in the storm, this section is for you.
Start with a story that resonates. The lesson will follow.
What I Learned On A Thursday
Thursdays and I did not get along in 2023. It became a running joke I did not find funny. Trouble kept circling the calendar and landing on that one day. In the spring a driver hit my car and kept going. In the winter it happened again. Different Thursday, same story, another driver not paying attention, another mess to sort out. I walked away both times. The car did not.
A Tribute That Works: How YCAPS Turned Story into Support
YCAPS invited us in late summer 2025 with a clear and meaningful challenge. Could we help them launch a first annual memorial golf tournament that honored Dr. John Palumbo and raised new scholarship funds that has powered the program for years. We began where all good tributes begin, with the person.
The Care Is In The Details
February is a good month to say what we mean. We appreciate you. This note shares a few of the small ways we try to show it all year long.
Milestones worth sharing.
Announcments.
Growth deserves acknowledgment.
Our Announcements highlight launches, new initiatives, partnerships, contest winners, workshops, and the moments that mark forward progress for us and the people we serve.
We celebrate intentionally. Not for applause, but because momentum matters. When our clients grow, when new programs launch, when creativity gets recognized, that is worth sharing.
See what’s new and what’s next.
2022 Visual Storyteller Contest
2022 Visual Storyteller Contest.Ready, Get Set, Create! Imaginary Friends is hosting the 2022 Visual Storyteller Contest! This contest allows you to make your publishing dreams a reality. Every entry will be judged by our panel of judges who have experience with...
20th Anniversary Customer Appreciation
20th Anniversary Customer Appreciation.A Letter of Gratitude Dear Yuma, I am so grateful to you! It has been 20 years since you allowed me to start serving you and communities like you with my business Imaginary Friends design studios. After growing up here, going to...
Imaginary Friends Tries Harder
Imaginary Friends Tries Harder. Imaginary Friends design studios is only #3 in Yuma for Marketing services. So why go with us? We Tri harder! (Get it… 3rd… Tri…😊 ) Yuma is ever changing and needs a company that can provide them a one stop marketing solution shop with...
When others tell the story.
In Media.
This section features interviews, features, and coverage from media outlets and community organizations that have chosen to spotlight our work.
We let the coverage speak for itself. We are grateful for the opportunities, proud of the partnerships, and grounded in the belief that good work earns attention over time.
Browse the features and see how the community conversation continues.
Contest to offer outlet to local graphic artists
Contest to offer outlet to local graphic artistsBy Rachel Estes Sun Staff Writer | Jul 19, 2021 Original url: https://www.yumasun.com/news/contest-to-offer-outlet-to-local-graphic-artists/article_310a52ea-e118-11eb-80d7-33cb1440f61a.htmlLocal artists in the graphic...
HI-TECH TRICKS: Yuma experts share tips on connecting during a pandemic
HI-TECH TRICKS: Yuma experts share tips on connecting during a pandemicBy MARA KNAUB SUN STAFF WRITER | Dec 27, 2020 Original url:...
Namedropper: Jon M. Perry, Veronica Shorr, Darin Caragata, Junior Hinkle
Namedropper: Jon M. Perry, Veronica Shorr, Darin Caragata, Junior HinkleBy Sun Staff Reports| Oct 11, 2020 Original url:...
Real brands. Real challenges. Real transformation.
Latest Projects.
Our case studies take you behind the scenes of the brand identity, digital footprint, and strategic engagement projects we build for businesses and nonprofits. Each story shows the problem we solved, the strategy behind the solution, and the impact created once everything clicked into place.
These aren’t hypotheticals. They are proof that clarity and good design work in the real world. If you want to see how our process turns confusion into confidence, this is the best place to start.
Case Study – Addie Packs
Case Study - Addie Packs.Logo Refresh and Collateral System for a Brand that Leads with HeartAddie Packs exists for a moment no family plans for. When a child needs an unexpected referral to Phoenix Children’s Hospital or another facility outside Yuma, everything gets...
Case Study – GYEDC
GYEDC is in the business of attracting serious opportunity to Yuma County, and that means their brand has to feel as credible as the conversations they are leading.