Investing in Your Client.A good client relationship should not feel like a transaction that ends when the invoice is paid. It should feel like something both sides are building together, with mutual respect, shared investment, and a genuine desire to see the other...
A good story has a way of sneaking past the guarded part of our brain.
Most people do not want to be lectured. They do not want to be buried under technical details, industry language, or a thirty-slide explanation of why something matters. They want to understand. They want to see themselves in the problem. They want the point to land in a way that feels clear, useful, and worth remembering.
Riding the Waves: Using the Slow Season to Build the Foundation.Every business has seasons. Some are full of momentum, opportunity, and a steady flow of work. Others feel slower, heavier, and harder to read. The phones ring less. Decisions take longer. People who...
Thursdays and I did not get along in 2023. It became a running joke I did not find funny. Trouble kept circling the calendar and landing on that one day. In the spring a driver hit my car and kept going. In the winter it happened again. Different Thursday, same story, another driver not paying attention, another mess to sort out. I walked away both times. The car did not.
YCAPS invited us in late summer 2025 with a clear and meaningful challenge. Could we help them launch a first annual memorial golf tournament that honored Dr. John Palumbo and raised new scholarship funds that has powered the program for years. We began where all good tributes begin, with the person.
February is a good month to say what we mean. We appreciate you. This note shares a few of the small ways we try to show it all year long.
Every once in a while, a great idea just needs the right partner to help it shine.
For Kids at Hope Yuma, that partner turned out to be Imaginary Friends design studios.
Premature Solicitation: How a Hasty Pitch Turned into Years of Creative Collaboration. Back in 2006 (or so), I walked into a Yuma BNI breakfast armed with two things: a track record of award-winning mortgage marketing and an oversized dose of confidence. I’d come...
From Tough Love to Bold Design. At one time when I strolled through a store in Yuma with my mother, I heard it: “Mrs. Perry! You were the toughest teacher I ever had—but what you taught me changed my life.” My mom, a math educator for more than two decades, always...