Start a Project
Let’s Begin
PlayPlay
“We don’t know what we don’t know. Can you help?”
You bring the passion. We’ll bring the roadmap.
Growth starts with guidance. We mentor you through each step, from defining your story to refining your strategy, so your vision becomes tangible, scalable, and unstoppable.
Let’s Begin

Start your next adventure.

Schedule a Meeting

Brand Strategy & Design Solutions.

Every great brand starts with a story, and brand strategy is how we make sure yours is told with clarity and purpose. At Imaginary Friends Design Studios, we help you uncover your why, then bring it to life through design and storytelling that inspire action. From brand identities and digital experiences to opportunity and sponsorship guides, we transform imagination into measurable impact.

Brand strategy and brand identity design icon
Brand Identity

Your brand isn’t just a logo; it’s a promise.

We dig deep to define who you are, what you stand for, and how you show up. From logos and color palettes to messaging and brand guides, we help you build a visual and verbal foundation that stands the test of time; supporting your business and growing with you.

Explore Brand Identity
Website design and digital footprint icon
Digital Footprint

Make your presence impossible to ignore.

Our team designs and develops websites, SEO strategies, and social content that turn browsers into believers. Whether it’s a full website build or an optimized online campaign, we ensure your digital touchpoints all speak the same language: yours.

Build Your Digital Presence
Sponsorship guide and strategic engagement icon
Strategic Engagement

Move your audience from awareness to action.

We create marketing tools, sponsorship decks, opportunity guides, and campaigns that align your message with your mission. It’s not about reaching everyone, it’s about reaching the right ones, in the right way, at the right time.

See Engagement Solutions

Why Brand Strategy Comes First.

A great logo gets you noticed. Brand strategy is what makes people remember you and come back. Since 2002, Imaginary Friends Design Studios has helped organizations figure out what they truly stand for before a single color gets picked. We call it direction, not decoration, and it is the reason our work lasts.

Who We Work With

We partner with businesses, chambers of commerce, nonprofits and economic development organizations across the country. Our clients tend to have big missions, busy teams and a lot of people to answer to. The Greater Yuma Economic Development Corporation, the Yuma Center of Excellence for Desert Agriculture and Kids at Hope Yuma all came to us needing their story told more clearly. They left with brands their teams actually use.

How We Work

Every project starts with discovery. We dig into your audience, your goals and the gap between how you see yourself and how others see you. From there, we build a brand strategy that guides every decision after it, from your visual identity and voice to your website and the materials your team hands out every day. You walk away with a brand guide your whole team can follow, not a folder of files nobody opens.

Want a head start? Our book, Direction Not Decoration, walks through the same process we use with clients.

Recognized Where It Counts

The Yuma County Chamber of Commerce named Imaginary Friends its 2025 Business of the Year, an honor covered by the Yuma Sun. We are grateful for it, and even more grateful for the clients who trusted us with their stories along the way. That same spirit drives our community programs, including our nonprofit rebrand contests and the Visual Storyteller Contest for emerging creators.

If your brand feels scattered, or your team describes you five different ways, that is a brand strategy problem, and it is one we love solving. Book a discovery call and we will map out a clear path forward together.

What Our Clients Say

Results That Speak.

“Collaborating with imaginary friends over the past year has been truly rewarding experience. Their team brought incredible creativity, strategy, and attention to detail to every phase of the project. They developed a refreshed logo, updated collateral, and a comprehensive 50-page brand guide that has elevated our organization’s voice and presence across all platforms. A strong brand is more than just visuals; it’s the foundation of how a company communicates its purpose, builds trust, and inspires action. Jon and his team understood that from day one. They walked us through every detail of the process helping us clarify our vision and ensure that each element, from color choice and typography to messaging and iconography, aligned with our goals and values. The result is a brand identity that empowers us to speak with clarity, consistency, and purpose, whether we are engaging the local partners or global companies, this effort has already become a strategic tool in attracting new industries and reinforcing the greater Yuma region’s credibility as a hub for innovation and growth. We are also especially proud to have partnered with a local Yuma business on such a critical initiative. Imaginary Friends proves that world-class branding, marketing, and design talent exist right here in our region. There’s no need to look outside the area when excellence is already in our own backyard. We are so grateful for the partnership and incredibly proud of what they created. We are grateful for their partnership and incredibly proud of what they created."

— Lyndsay Wisneski , CMO at GYEDC

“Imaginary Friends helped us define who we are and how to communicate it. The transformation was more than visual — it changed how our audience sees us.”

— Tim Hardy, Kids at Hope Yuma

“Imaginary Friends captured the essence of YCEDA’s work in desert agriculture with a clear, polished 2025-2026 Annual Report. They distilled our research, innovation, and industry partnerships into a design that’s both accessible and visually cohesive. Their creativity, collaboration, and attention to detail made the final product outstanding. We’re thrilled with the result and eager to work with them again.”

— Tanya Hodges, Executive Director, Yuma Center of Excellence for Desert Agriculture

“I would recommend Jon for any business that wants their marketing to flow well and represent them and what they do.”

— Donna George, Owner of The Peanut Patch

“Their team brought that vision to life through thoughtful, high-quality design that gave our tournament a professional identity we can be proud of. Every piece they created, from our sponsorship packet to our marketing materials and event collateral, has helped us tell our story in a meaningful and impactful way.
What impressed me most was their commitment to the project. They were responsive, easy to work with, receptive to feedback, and genuinely invested in helping us make this tournament a success. They consistently delivered creative ideas and exceptional work, making the entire process enjoyable.
I am incredibly grateful for their partnership and would recommend Imaginary Friends Design Studios to anyone looking for a creative team that combines outstanding design with a genuine commitment to their clients and their mission.“

— Kyle Kuechel, President of Yuma County Ag Producers Scholarship (YCAPS)

“Yuma Union High School District was proud to partner with Imaginary Friends and Print Zoom for the design, integration and printing of our digital course catalog and student/family handbook. The design process with Imaginary Friends was creative and collaborative. They communicated with us to come up with a procedure for delivering content and reaching crucial deadlines on a tight design schedule. The materials they produced helped modernize the experience for our families by creating interactive material that was not only visually appealing but informative and accessible. The print quality of the student/family handbook exceeded our expectations and Print Zoom offered a variety of options that fit our needs and were able to deliver beyond our expectations. I would highly recommend working with both Print Zoom and Imaginary Friends."

— Eric Patten, Chief Communications Officer at Yuma Union High School District

"Imaginary Friends Design Studio didn’t just reimagine our brand; they empowered us to tell our story more effectively and make a bigger impact in the lives of those we serve. We are forever grateful for their creativity, professionalism, and dedication to our cause."

— Stacey Tams, Founder of Addie Packs

Latest News & Insights

Stay Connected.

Stay inspired with fresh updates, design tips, and community highlights from our studio and partners.

Articles
Announcments
In Media
The Rescue That Saved Me

The Rescue That Saved Me

Oct 9, 2026 | ,

The Rescue That Saved Me.When we brought Prudence home in the fall of 2019, the plan was simple. She was a rescue, a young greyhound with long legs, a curious personality, and more energy than we were fully prepared for. We gave her a home, a place to grow, and a...

Ready to uncover your brand’s aha moment?

Let’s turn your vision into something unforgettable.