What are the Design Elements of a Good Business Card?
The most common design elements of a business card are typography, a logo, info, layout and color. These elements work together to make your card stand out from the competition. The right use of these elements helps you create a business card that makes a good first impression and represents your products and services in the best way possible. If you have existing style or branding guidelines, make sure to follow these closely so your brand is consistent across all of your marketing media.
How Should I Use These Design Elements?
Typography
This is the art and technique of arranging type to make written language legible, readable and appealing when displayed. Elements inlcude typeface (fonts), point size, line-spacing, letter-spacing, and kerning.
Logo
Your logo defines the aesthetic of your brand. You can choose something as simple as a geometric logo or something more illustrative or even photographic.
Info
Include important information such as name and contact info. You may also include a list of services or a map. You could even make a business card that has a coupon, discount or loyalty rewards on the back. But, make sure to remain conscious of space.
Layout
Business card measurements are small and consist of a restricted amount of space. You need to be able to make use of this space without making it appear to cluttered, while also creating eye-catching details.
Color
The colors on your business card should be analogous to your logo and should fit the theme of your brand materials and of your logo. This helps with brand recognition and shows professionalism and care.
Before You Send Your Card to the Printer…
There are some things you need to be aware of before you send your business card off to the printer. Every business card must be set up for printing. There are certain standards and sizes that must be adhered to for printing business cards. Here is a checklist of some of the things you should make sure you have done correctly before you send your card design to the print shop.
- Proper Safety Gutter
- Design Works with Card Template
- The Image file is CMYK
- Choose Finish
- Design is Right Size
- All the Info is Correct
- Select Paper Stock
- Know Quantity
Ready to See What Your Brand Can Become?
You do not have to guess your way through marketing. Whether you are building from the ground up or refining what you already have, we will help you create a brand that feels right, works hard, and stands out for all the right reasons.