What are SEO, SEM, and PPC?

Sharing the secrets most web professionals NEVER explain to businesses!

What is SEO?

Search Engine Optimization(SEO) uses ORGANIC tactics to gain visibility in Search Engine Result Pages (SERPs). Instead of spending money on ads, businesses use a variety of tactics that prompt search engines to show their web site near the top of SERPs more naturally. People tend to trust sites on display more than non-sponsored links. Once a site has a good ranking it will be perceived as reputable.

What is SEM?

Search Engine Marketing (SEM) uses PAID tactics to gain visibility in Search Engine Result Pages (SERPs). A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of those ads.

What is PPC?

Pay Per Click (PPC) is an SEM tactic that enables you to quickly have a web site listed in the sponsored result sections of search engine. Ever notice top search results having the word AD or SPONSORED? Businesses pay for those results to appear there using SEM. A fee is based upon how competitive chosen keywords are whenever a view clicks through from the ad to the website.

What is right for your business?

All methods have value to ensure a successful traffic rate to your website. The more you get your name out there, the more likely one of those visitors will use your services or buy your product. It is simply a matter of proper management and observation coupled with patience. It can take some time to generate results; ultimately the payoff is well worth it!