News.
Stay in the loop with what we are building, shaping, and celebrating. Our news section spotlights new projects, creative breakthroughs, community partnerships, and the wins that keep our momentum going. Think of this space as the behind-the-scenes journal of Imaginary Friends. When something meaningful happens, we put it here so you can see how we think, how we work, and how we show up for our clients and community.
Our goal is to keep you informed, inspired, and connected to the creative journey.
Stories with strategy underneath.
Articles.
Our Articles are not trend reports or marketing noise. They are reflections from the field.
You’ll find nonprofit partnerships turned into sustainable sponsor engines. Community campaigns built on clarity. Personal lessons that shaped how we lead. Case stories where brand alignment changed outcomes. Even the hard Thursdays that taught us something worth keeping.
We write the way we work. Clear. Honest. Experience first. Strategy woven in.
If you are building something that matters and want perspective from someone who has been in the room, across the table, and sometimes in the storm, this section is for you.
Start with a story that resonates. The lesson will follow.
What I Learned On A Thursday
Thursdays and I did not get along in 2023. It became a running joke I did not find funny. Trouble kept circling the calendar and landing on that one day. In the spring a driver hit my car and kept going. In the winter it happened again. Different Thursday, same story, another driver not paying attention, another mess to sort out. I walked away both times. The car did not.
A Tribute That Works: How YCAPS Turned Story into Support
YCAPS invited us in late summer 2025 with a clear and meaningful challenge. Could we help them launch a first annual memorial golf tournament that honored Dr. John Palumbo and raised new scholarship funds that has powered the program for years. We began where all good tributes begin, with the person.
The Care Is In The Details
February is a good month to say what we mean. We appreciate you. This note shares a few of the small ways we try to show it all year long.
Milestones worth sharing.
Announcments.
Growth deserves acknowledgment.
Our Announcements highlight launches, new initiatives, partnerships, contest winners, workshops, and the moments that mark forward progress for us and the people we serve.
We celebrate intentionally. Not for applause, but because momentum matters. When our clients grow, when new programs launch, when creativity gets recognized, that is worth sharing.
See what’s new and what’s next.
A Tribute That Works: How YCAPS Turned Story into Support
YCAPS invited us in late summer 2025 with a clear and meaningful challenge. Could we help them launch a first annual memorial golf tournament that honored Dr. John Palumbo and raised new scholarship funds that has powered the program for years. We began where all good tributes begin, with the person.
The Cost Of Free and the Power of Believing in Your Brand
Every new year brings a fresh start, and in Yuma, that fresh start looks a little different. It looks like small business owners who have poured their hearts into what they do. It looks like nonprofits who are working hard to lift others up. It looks like people who have proven that passion and persistence can carry you far, even when resources are limited.
Imaginary Friends Tries Harder
Imaginary Friends Tries Harder. Imaginary Friends design studios is only #3 in Yuma for Marketing services. So why go with us? We Tri harder! (Get it… 3rd… Tri…😊 ) Yuma is ever changing and needs a company that can provide them a one stop marketing solution shop with...
When others tell the story.
In Media.
This section features interviews, features, and coverage from media outlets and community organizations that have chosen to spotlight our work.
We let the coverage speak for itself. We are grateful for the opportunities, proud of the partnerships, and grounded in the belief that good work earns attention over time.
Browse the features and see how the community conversation continues.
SBDC Seminar: “Small Business Marketing Playbook”
Somerton, Arizona — As part of efforts to strengthen the regional business ecosystem, the City of Somerton provided its facilities for a specialized marketing workshop for entrepreneurs and small businesses in the Valley, in coordination with the Yuma County Small Business Development Center (SBDC), operated through Arizona Western College .
Business of the Year 2025
YUMA, Ariz. (KYMA) – Business and community leaders from across Yuma County gathered for an evening of celebration, reflection and recognition at the annual dinner gala event held at the Pivot Point Conference Center.
Company Spotlight: “Hidden Gems: Meet Jon Michael Perry of Imaginary Friends design studios”
Jon Michael Perry’s path to founding Imaginary Friends design studios started early, with equal parts curiosity and craft. In high school he was the kid who played computer games, then got curious about what made them work. That curiosity turned into teaching himself HTML through AOL on a 2400 baud modem, long before “learn to code” was a common slogan. At the same time, he was enrolled in CTE programs for drafting, electronics, and radio and television. Even then, the pattern was clear. He gravitated toward the intersection of creativity, communication, and systems.
Real brands. Real challenges. Real transformation.
Latest Projects.
Our case studies take you behind the scenes of the brand identity, digital footprint, and strategic engagement projects we build for businesses and nonprofits. Each story shows the problem we solved, the strategy behind the solution, and the impact created once everything clicked into place.
These aren’t hypotheticals. They are proof that clarity and good design work in the real world. If you want to see how our process turns confusion into confidence, this is the best place to start.
Case Study – Addie Packs
Case Study - Addie Packs.Logo Refresh and Collateral System for a Mission That Needed to Land With CredibilityAddie Packs exists for a moment no family plans for. When a child needs an unexpected referral to Phoenix Children’s Hospital or another facility outside...
Case Study – GYEDC
GYEDC is in the business of attracting serious opportunity to Yuma County, and that means their brand has to feel as credible as the conversations they are leading.