Case Study.
Kids At Hope – Yuma.
A sponsorship and donor appreciation system built for long-term support
Kids At Hope – Yuma came to us with a familiar nonprofit challenge. They had a powerful mission, strong community relationships, and a concert series with real fundraising potential. What they needed was a clearer way to invite sponsors in.
At the time, sponsorship conversations were happening, but the process could feel disjointed. Each ask was a little different. Each opportunity had to be explained from scratch. Value was being negotiated person by person instead of presented clearly on paper. That makes fundraising harder than it needs to be, which is a very nonprofit problem and, unfortunately, not one that fixes itself.
They needed a tool that made the sponsorship opportunity easier to understand, present, and say yes to. More than that, they needed a system that respected the relationships behind the giving. In a community like Yuma, support is not just transactional. People give because they care, they know the mission, and they want to be part of something that matters.
We helped Kids At Hope – Yuma turn the No Exceptions Concert Series into a more organized sponsorship and appreciation system. The work gave them clearer sponsor levels, stronger event materials, an easier commitment process, and a more intentional way to thank the people and businesses who stepped in to help.
What We Do
Finding the goal.
The Moment It Clicked.
The breakthrough was realizing this was not just a sponsor packet.
The relationships were already there. Kids At Hope – Yuma had people who believed in the mission and wanted to support the work. What they needed was a system that made the value clear and consistent no matter who was presenting the opportunity.
Once the sponsor levels, benefits, commitment path, and appreciation pieces were organized, the ask felt more professional without losing the heart behind it. Sponsors could see where they fit. Presenters had something clear to follow. Donors understood the value of their support. And Kids At Hope – Yuma had a better way to honor the people who helped make the event possible.
Respecting what came before us.
What We Protected.
- The mission behind Kids At Hope – Yuma and its belief that all children are capable of success, no exceptions
- The relationships that already existed between the organization, local businesses, and community supporters
- The personal nature of giving in a small rural community
- The dignity of every sponsor level, from smaller gifts to major commitments
- The organization’s ability to present sponsorship opportunities clearly without making every conversation feel improvised
The process.
Approach.
We built the work around clarity, consistency, and appreciation.
First, the sponsor opportunity needed structure. That meant creating defined levels with real value attached, so sponsors could understand what they were supporting and what recognition came with each commitment.
Second, the ask needed to be easier to present. The packet and commitment sheet gave Kids At Hope – Yuma a repeatable tool that could be used by different people without the message drifting or the value getting lost in translation.
Third, donors needed to feel seen. Sponsor appreciation became a central part of the system, not an afterthought. Every donor mattered, whether they gave $100 or $10,000. The goal was to create appreciation pieces that felt personal, thoughtful, and worth sharing without creating unnecessary cost or complexity.
That became the real spine of the project: make the giving clear, make the process easy, and make the appreciation feel genuine.
What all did the project include?
Deliverables.
The sponsorship system started with the packet, but the work grew into a fuller event support system for the No Exceptions Concert Series.
The sponsor booklet gave Kids At Hope – Yuma a polished way to tell the story of the organization, explain the impact of the program, introduce the concert opportunity, and show defined sponsorship levels with specific benefits. Instead of asking donors to guess what their support meant, the packet made the value visible.
The commitment sheet made the next step easier. Sponsors could choose a level, provide their information, and commit without needing to complete payment immediately. That gave presenters a cleaner way to secure support and gave donors a simple path to say yes.
The appreciation pieces added the part that often gets missed. Lower-tier sponsors could receive thoughtful certificates that still felt meaningful and display-ready. Higher-tier sponsors could receive more elevated recognition pieces, including framed record-style presentations that connected back to the concert theme. Those pieces gave Kids At Hope – Yuma another reason to thank sponsors publicly and create moments of recognition that reflected the heart of the organization.
Executive Summary
- No Exceptions Concert Series sponsorship packet
- defined sponsor levels and benefit structure
- sponsor commitment sheet
- QR-supported access to sponsorship materials
- in-kind trade letter
- donor appreciation certificates
- framed recognition concepts for higher-tier sponsors
- concert branding
- concert posters
- flyers and promotional materials
- event tickets and VIP dinner tickets
- sponsor banners
- event signage
- supporting graphics for sponsor recognition and event promotion
What Changed?
The Problem We Solved.
Before: Sponsorship support was built heavily on relationships, but the process did not have enough structure. Donation conversations could feel inconsistent, value was not always clear on paper, and each presenter had to explain the opportunity in their own way.
After: Kids At Hope – Yuma had a professional sponsorship system that clarified the ask, organized the levels, showed the value, supported consistent conversations, and helped donors feel appreciated for their role in the mission.
How did this help?
Results in Two Lanes.
Business Outcome
The sponsorship system helped support more than $100,000 in sponsorships each year for several years. The No Exceptions Concert Series became more than an event promotion effort. It became a clear fundraising opportunity tied to mission, visibility, and community impact.
The materials helped Kids At Hope – Yuma show sponsors where their support fit and why it mattered. That clarity made it easier for local businesses and community supporters to engage with confidence.
Practical Outcome
Kids At Hope – Yuma gained a repeatable sponsorship toolkit that made the fundraising process easier to manage. The packet gave the opportunity structure. The commitment sheet made the yes easier to capture. The in-kind trade letter supported donor documentation. The appreciation pieces gave the organization a thoughtful way to recognize support at every level.
Together, those pieces created consistency. The relationship still mattered, but now the value was clear, professional, and ready to follow.
What was the effect?
Before / After / And Beyond.
Before: a strong mission and meaningful event opportunity, but a sponsorship process that could feel uneven, negotiable, and dependent on how each person explained it.
After: a clear sponsorship and donor appreciation system with defined levels, specific benefits, branded event materials, commitment tools, sponsor recognition, and appreciation pieces that made support easier to understand and easier to celebrate.
And Beyond: more than $100,000 in sponsorships each year for several years, stronger donor recognition, clearer sponsor conversations, and a system that helped Kids At Hope – Yuma connect fundraising, mission, and community visibility in one place.
Measurable Results.
Impact.
The best sponsorship systems do more than raise money. They help people understand what their support makes possible.
Kids At Hope – Yuma is built around the belief that all children are capable of success, no exceptions. Their work provides training, resources, and support to schools and organizations across Yuma County. The No Exceptions Concert Series gave the community a way to gather around that mission, but the sponsorship system gave local businesses and donors a clearer way to participate.
That clarity matters. When sponsor levels are organized, people can see where they fit. When appreciation is intentional, people feel seen for their generosity. When the materials tell the story well, the event becomes more than a night of music. It becomes a platform for the mission.
Kids At Hope – Yuma did not only need help getting sponsors. They needed a system that made support clear, consistent, and worth celebrating.
So we helped build one.
Hear it from them.
Client Feeback.
“Since becoming a client of Jon, he has taken care of all of our marketing and printing needs. He has provided all of the advertising material for Kids at Hope. Whatever we have needed, Jon Perry has come through and has met or exceeded our needs. He has also created Concert Sponsorship Booklets, Posters, tickets, sponsor recognition memorabilia, and anything we have ever needed. Most recently he came up with a “Brand” for our Kids at Hope Annual Concert. The Brand and recognition of using the term “No Exceptions” is something that is part of the Kids at Hope framework. “All kids are capable of success, “No EXCEPTIONS”
We’ve all heard the saying of being a one stop shop, well I’m here to tell you that Jon Perry and the folks at Imaginary Friends and Print Zoom, are truly that. I don’t have to look any further.”
Tim Hardy
Kids at Hope Yuma Chairman