Download the Small Business Marketing Playbook Toolkit
Traditional + Tech, Working Together.
Stop guessing. Start running a simple marketing system.
We built this toolkit to help you connect your message, your channels, and your follow-through into one 30-day plan.
Small Business Development Center workshop resource, built by Imaginary Friends Design Studios.
Inside the Toolkit
What You Get.
- The 30-Day Playbook Checklist
- Message Builder (with examples that pass the grocery-store test)
- Reach Map Channel Picker (Owned, Borrowed, Paid, Earned)
- Traditional + Tech Campaign Builder (one pairing that actually works)
- Follow-Up Templates (so leads do not leak)
- Reviews + Referrals Mini-System
- Tracking Made Simple (4 numbers + 1 question)
Why This Exists.
When the work is good but the brand looks unsure, we create a clear system that earns trust faster and keeps your team aligned.
If your marketing feels like a pile of tactics, you’re not behind. You’re disconnected.
You can post. You can print. You can sponsor. You can attend events.
But if those pieces do not work together, marketing becomes expensive and exhausting.
You deserve a playbook, not a guessing game.
Clarify, Build, Run
The Plan.
Clarify
Lock your one-sentence message and one next step.
Build
Choose 2–3 channels that match your capacity, then connect traditional and tech.
Run
Use a weekly rhythm you can sustain, plus tracking that keeps you honest.
Run the playbook for 30 days before you overhaul it.
Traditional + Tech, Working Together.
Traditional creates visibility and credibility.
Tech captures, nurtures, and measures.
Examples you can run without a marketing department:
- Flyer or postcard → landing page → follow-up
- Event → QR code → email capture → 3-touch follow-up
- Signage → reviews prompt → simple referral ask
- Partner promo → referral card → thank-you follow-up
Clarity Test.
If a customer overheard your message in line at the grocery store, would they instantly know what you do and why it matters?
If not, the toolkit helps you simplify it until it does.
SBDC ATTENDEE BONUS: THE 30-DAY IMPLEMENTATION SPRINT
Seminar Bonus.
You do not need more marketing ideas. You need follow-through.
This guided sprint turns your playbook into a working system in 30 days.
Want a second set of eyes on your playbook?
We’ll review your message, help you choose your best 2–3 channels, and tighten your 30-day plan so it’s ready to run.
Value: $2,499
Claim the SBDC attendee rate: $499
In 30 days, we will:
- Clarify your message and lock one clear next step
- Choose your 2–3 best channels (owned, borrowed/earned, optional paid)
- Build one traditional + tech pairing that drives action
- Set a weekly rhythm your team can sustain
- Set up simple tracking so you know what’s working
You also get:
- Sprint kickoff call (60 minutes)
- Weekly check-in calls (15 minutes x 4)
- Templates for follow-up, reviews, and referrals
- A simple tracking sheet and source-tag system
- End-of-sprint review with your next 30-day plan
- You want consistent leads without living on social media
- You’ve tried “a little of everything” and want one clear system
- You have a good business and you’re ready to show it clearly
What Success Looks Like.
- Your marketing stops feeling random
- Your message stays clear and consistent
- Your channels support each other
- Follow-up happens on purpose
- You can tell what is working
That’s what a playbook does. It reduces chaos and increases clarity.
What changes when it’s working:
- Your marketing stops feeling random
- Your message stays consistent across channels
- Follow-up happens on purpose
- You can see what’s working and double down with confidence
Limited availability. First come, first served. Spots are limited so we can keep the sprint hands-on.
After you submit, we’ll email next steps and scheduling.
FAQ.
Is this only for people who attended the workshop?
No. If you want a simple system, it will help.
Do I need fancy tools?
No. We focus on the system first. Tools come second.
Will this work for service, retail, or nonprofit?
Yes. The toolkit includes playbook recipes for common business models.
How long does it take?
You can complete the core playbook in one focused sitting, then run it weekly for 30 days.
Download the Small Business Marketing Playbook Toolkit.
Build your 30-day system. Run it. Then refine it with confidence.