The Print Party is an imaginary political party that is campaigning for it’s selected candidate.
How can your Imaginary Friends help this candidate get their name out there and get those votes?
2020 is an energetically charged election year and Imaginary Friends Design Studios (IF) and Print Zoom have teamed up for The Print Party Experiment. The Print Party is an imaginary political party that is campaigning for it’s selected candidate. This candidate wants to shine above all others in the upcoming election. How can your Imaginary Friends help this candidate get their name out there and get those votes? IF has come up with a plan for advertising and marketing 4 different areas: outdoor collateral, digital, swag and collateral marketing tools. You don’t have to be a political candidate to benefit from executing any of these free marketing strategies. Any business can improve their reach and visibility by creating a plan and executing these tools.
What is print collateral?
Print collateral are marketing items to be distributed to your customers to help them learn about the products or services you have to offer. Some examples of print collateral are flyers, brochures, posters, postcards and business cards. These types of marketing items are tangible reminders that leave a high quality impression of your brand on customers.
Did you know people are more likely to remember things they have seen in print? Flyers are a tangible, memorable and affordable way to promote political, civic and business events. If printed flyers are used in conjuction with a special offer like a coupon code, the effectiveness of this type of collateral marketing is easy to track. Flyers usually contain a strong call to action such as “Call Now” or “Visit the Website” for more information. For flyers to have the greatest impact, certain design rules should be followed. For instance, they should be easy to read, contain very few fonts and be designed in full color. Low quality flyers can leave customers with a bad impression of your business. Let Imaginary Friends and Print Zoom help you put together a professional flyer that sends the right message about your brand.
Printed brochures provide a wealth of information in a small package. A political candidate can pack their entire platform into an easy to consume brochure and send it home with the voters. You can do the same for your business. Well made brochures give your customers the information they need. They provide easy to understand facts and give your business a sense of expertise and authority. Show your customers you are serious about your brand. Let Imaginary Friends and Print Zoom design a brochure, for your business, that will grab your customer’s attention and earn your brand some respect.
Even in today’s world of electronics and digital marketing, a business card and a handshake are still the most powerful tools in direct marketing. A serious political candidate would not be caught scrambling for a pen to write down their contact information and neither should any business professional. A business card is a portable, tradable summary of your professional persona and business in a nutshell. They can build your brand and generate leads. Business cards can also contain digital information to lead customers directly to business and product URLs. They are inexspensive and easily personalized. They come in every size and color and can even be dicut into different shapes to really showcase your brand. Business cards show you are professional and prepared. Imaginary Friends and Print Zoom can design you a business card that shows your clientel you take yourself, your brand and your customers seriously.
An image is worth a thousand words. High quality posters can capture the attention of voters and deliver a powerful political message to the viewer in seconds. They can do the same for your business. A well designed poster can be coveted and see as a work of art as well as a promotional item. They come in many sizes and can be displayed anywhere. Posters are affordable and wide reaching. They provide continuous exposure and are larger and more permanent than smaller print collateral like brochures and flyers. A well designed poster can evoke an emotional response in the viewer. Posters can provide cultural impact and a sense of civic pride when advertising local events. Imaginary Friends and Print Zoom can help you create an exciting, impactful poster for your next event.
EDDM (Every Door Direct Mail)
EDDM (Every Door Direct Marketing) is a bulk mail service provided by the USPS. It allows you to reach customers without knowing their addresses. A political candidate can use this to their advantage by targeting key voter areas. You can do the same for your business by marketing to the areas most relevent to your business. EDDM costs considerably less than the traditional and commercial first class postal rates and you don’t have to have an existing mailing list. This is an easy way to blanket a geographic location with advertsing, coupons or promotions for your business. There are special design guidelines that must be followed for EDDM mailings. The professionals at Imaginary Friends and Print Zoom are experienced with EDDM and can help you design a great mailer for you next EDDM project.