We Were So Good We Lost a Client.There is a strange kind of pride in telling this story. A few years back, a skilled home health provider here in Yuma sat at the edge of a plateau. Advantage Health had solid clinicians, steady referrals, and a reputation for caring,...
From Apologies to Appreciation: Why Thank You Is Stronger Than I’m Sorry.There’s a phrase most of us learn early: “I’m sorry.” We’re taught to use it for every bump, delay, or disruption, whether we’re truly at fault or not. It’s polite, after all. Over time, this...
23 Years Later: 22 Years of Failing, One of Success.When I started Imaginary Friends Design Studios back in 2002, I had a creative itch, a little bit of stubbornness, and a lot of hope that if I just worked hard enough, delivered a great product, people would come and...
Premature Solicitation: How a Hasty Pitch Turned into Years of Creative Collaboration. Back in 2006 (or so), I walked into a Yuma BNI breakfast armed with two things: a track record of award-winning mortgage marketing and an oversized dose of confidence. I’d come...
From Tough Love to Bold Design. At one time when I strolled through a store in Yuma with my mother, I heard it: “Mrs. Perry! You were the toughest teacher I ever had—but what you taught me changed my life.” My mom, a math educator for more than two decades, always...
They Don’t Come Just Because You Built It. My Journey from Overlooked to Understood For years, I believed that if I simply poured my passion and skill into creating beautiful designs, success would find me. In the early days of my business, I worked...
A Beginner’s Guide to Setting Up Print Files: Essential Tips for Perfect Prints.Setting up print files may seem daunting, especially if you’re new to the process. However, with a few key guidelines, you can ensure that your designs come out looking professional and...
Harnessing the Power of Color.UNDERSTANDING COLOR THEORY FOR EFFECTIVE PRINT DESIGN In the world of print design, color plays a vital role in capturing attention, conveying messages, and creating visual impact. Understanding the principles of color theory is essential...
How to Design the Perfect Business Card. What are the Design Elements of a Good Business Card? The most common design elements of a business card are typography, a logo, info, layout and color. These elements work together to make your card stand out from the...