Helping brands find clarity, creativity, and confidence for over 20 years.
About Imaginary Friends design studios.
Where imagination meets strategy, and your story becomes your strength.
Every business has a story hiding just below the surface. A reason you started. A challenge you are trying to solve. A future you are building toward. Our job is to bring that story into focus and turn it into tools that move your brand forward with purpose.
At Imaginary Friends design studios, we believe design is more than how something looks. It is how it works, how it feels, and how it helps people understand who you are. For two decades we have partnered with businesses, nonprofits, and organizations of every size to solve creative and strategic challenges through brand identity, digital presence, and strategic engagement.
We grew up in Yuma, Arizona. This community shaped our roots, our values, and our drive to help people build something meaningful. Today we serve clients regionally and across the country while holding onto the local heart that started it all.
If you are looking for a team that listens, collaborates, guides, and gives you clarity when you need it most, welcome. You are exactly where you need to be. We do not just design. We support, mentor, and walk with you step by step until the work feels unmistakably right.
What We Do
Clarity creates confidence, and confidence creates growth.
Why, How, and What.
Why
Imaginary Friends exists to reveal the deeper essence and potential inside every brand we touch. We help clients reach those “aha” moments when everything clicks, the fog lifts, and their brand finally feels true to who they are. Our purpose is to guide organizations toward a clear identity that resonates with their audience and sets them apart with confidence.
How
We build complete brand systems that unite strategy with creativity. Through thoughtful discovery, collaborative workshops, and a steady mentor approach, we help clients articulate who they are and where they are going. From brand identity and digital footprint to engagement and outreach, every step is designed to give you clarity, momentum, and tools you can actually use.
What
We deliver the assets that bring strategy to life.
• Comprehensive brand guides that keep your look and voice consistent
• Digital experiences that communicate your value clearly and confidently
• Campaigns that engage, educate, and inspire action
Everything we create is designed to work in the real world. Useful, intentional, and built to last.
These guiding beliefs shape how we collaborate, solve problems, and measure success. They are the backbone of every partnership and every creative solution we deliver.
The principles that guide everything we create.
Values / Pillars.
Our work is built on values that shape how we think, how we collaborate, and how we move a project from confusion to clarity. These are the standards we hold ourselves to and the promise our clients can count on every time they work with us.
Clarity
We simplify the complex. Before pixels, plans, or presentations, we start with understanding. Your goals, your audience, your message. When the foundation is clear, the solution becomes obvious and the work moves forward with confidence.
Creativity
Imagination is a tool and we use it with intent. Every design, campaign, and strategy is built to inspire connection and deliver results. Beauty matters, but purpose wins. Our creativity always works for you, not the other way around.
Connection
We design for real people, not hypothetical users. Communication lands best when it feels human, relatable, and sincere. Every project is a chance to strengthen the bond between you and the people you serve.
Integrity
Honesty. Transparency. Ownership. Our clients trust us because we treat their goals with the same care we give our own. You will always know where you stand, what is happening next, and why it matters.
Growth
We stay curious and we stay learning. When we grow, our clients grow. Progress happens when creativity, consistency, and strategy work together. We aim to lift every brand we touch and leave it stronger than we found it.
These values are not decoration. They guide every conversation, every choice, and every solution we create. Together they point to one focus, one mission, and one promise.
Empowering brands to discover, define, and express their true identity.
Mission.
Our mission is to help organizations see themselves clearly and communicate that clarity to the world. We believe design should do more than look good. It should make sense, tell a story, and create meaningful results.
We guide clients through a collaborative process that turns ideas into strategy and strategy into action. By blending creativity with purpose, we help brands find their voice, strengthen their presence, and connect authentically with their audiences.
Our mission is not only about what we create but also about what it allows others to achieve. We help our clients build confidence, inspire trust, and grow with purpose.
This mission began with a single idea: that meaningful design has the power to transform both businesses and communities. The story of how that idea grew into Imaginary Friends design studios begins here.
From one idea to a creative team that keeps growing.
History.
Imaginary Friends design studios started in Yuma, Arizona with a simple intention. Bring strong design and practical strategy to the businesses that deserved better than guesswork and generic templates. What began as a small studio built on grit and curiosity has grown into a full service creative partner trusted by brands across industries and across the country.
Our reach has expanded, but our roots have not moved an inch. We built our reputation by showing up, collaborating closely, and treating every project like the relationship mattered more than the deliverable. That is how we grew from helping local entrepreneurs to supporting nonprofits, regional organizations, and national clients who value clarity and thoughtful design.
Today, we continue to build alongside the community that gave us our start. We help people see their potential, shape their message, and use creativity with purpose. The tools have evolved. The heart behind the work has stayed the same.
Design with purpose. Partnership with heart.
Story.
Every brand has a story. Ours is built on helping others tell theirs with clarity and confidence. From day one, Imaginary Friends design studios focused on connecting real ideas to real people. Not with hype, but with understanding. Not with shortcuts, but with strategy.
We believe great design starts long before the visuals. It begins with listening. It takes shape through collaboration. It succeeds when the final product feels honest, useful, and aligned with who you truly are.
Clients come to us for creative solutions, but they stay because we care about their growth as much as the work itself. We guide, mentor, and steady the process so every step feels clear and every decision feels grounded.
Our story is one of curiosity, creativity, and community. It is about believing that imagination is a practical skill and a powerful force for change. It helps people see their business, their audience, and their possibilities with fresh eyes.
Behind every strong brand is a strong team. Ours is a crew of strategists, designers, mentors, and makers who love what they do and love helping others even more. Together, we help brands grow with clarity, confidence, and a little bit of charm.
Creative minds. Strategic thinkers. Partners you can count on.
Team.
The Imaginary Friends crew is a mix of designers, developers, writers, and strategists who share one clear purpose. We help businesses grow through clarity, creativity, and collaboration. Every person on our team brings a different skill set to the table, yet we all believe in the same core idea. Great work begins with understanding.
Our approach stays simple and intentional. We listen first. We learn what matters most to you. Then we blend imagination with strategy to create solutions that feel genuine and move your brand forward. Every project becomes a partnership. Every idea becomes a shared effort. When you work with us, you are part of our creative family.
Meet The Team.
Leadership
Jon Perry
Reach Architect
Lover, learner, leader. These are the 3 pillars of Jon’s life. He loves the creative world he works in, loves the complex simplicity of pop culture and loves to solve problems for those around him in unique and clever ways. Jon is a constant learner. Using all tools at his disposal, from books to people, online sources to work shops, when he wants to learn something, nothing can stop him. He understands life is a constant evolution of behaviors and mindsets and is surging to optimize both of his. Jon is a low key leader. He does prefer to lead by action primarily. When he gets in front of a crowd his words can sway and persuade those to his cause with his trademark empathy. Jon is the founder of Imaginary Friends design studios in 2002 and Print Zoom in 2015 and both entities help serve his drive to aesthetically build up Yuma and beyond one entity at a time.
Personal Tidbit: Jon proudly owns/wears Malcom Reynold’s dog tags and brown coat.
Melony Martin
Mom-ager
Texas might have birthed Melony, but Illinois gave us the little firecracker we know today. The office ‘mom’ -ager came in like a wrecking ball to shake things up and help drive the team to an elevated standard. Judge her not by her size, though, because she can sass with the best of them and her ‘mom finger’ comes locked & loaded . If something goes awry, you can be sure Melony will be there to straighten things up.
Creatives
Anahi Rubio Barrera
Visual Alchemist
Goes by Ana for short. Ana was raised in Yuma, Arizona since the age of 8. She grew up with an interest in traditional art and illustration. Along the way she deviated from traditional art mediums and started gaining interest in the creation of digital art and design. She chose to pursue a major in graphic design at Arizona Western College and later transferred to Northern Arizona University, where she graduated with a Bachelor’s Degree in Visual Communications in the spring of 2017. Ana likes anime and blasting Korean pop or Japanese rock to get her creative wheel turning.
Pete Wendt
Print Tech / Chief Energy Officer
Pete is a different individual and he embraces his abstractness. He was born and raised in Milwaukee, Wisconsin and migrated to Arizona in 2000. Creating things is the oxygen that keeps him alive. Self taught, from art and music, to customizing cars and he sure enjoys cheap beer. These are some of the things that Pete loves most.
Sarah Scott
Digital Pathfinder
Sarah started in the arts with illustration but found a love for web design along the way. They grew up in Pittsburg, Pennsylvania, then moved to Virginia and got a degree in Graphic and Animation Design from Longwood University in 2022. From a large stack of comics to a encyclopedic knowledge of all things Buffy, they’ve always worn the nerd title proudly. Sarah is excited to be part of the team, and they’re warming up to living in the desert.
Ethan Arvizo
Web Padawan
Ethan is a budding programmer and self-proclaimed padawan in the world of tech, blending his love for computers and gaming into a journey of discovery. With a knack for crafting fun projects and a curiosity that drives him to learn, he’s all about tackling challenges and finding creative solutions.
Investing in the next generation of creativity.
Talent grows when someone cares enough to guide it. That is why our internship program exists. It is built on curiosity, collaboration, and growth. We believe hands-on learning unlocks confidence faster than any classroom can.
Interns at Imaginary Friends design studios step into real world type projects from day one. They learn how strategy shapes design, how teamwork strengthens ideas, and how to communicate like a creative professional. They explore their strengths, sharpen their skills, and gain experience that prepares them for a meaningful career in design and marketing.
For us, mentorship is not about giving orders. It is about giving direction. It is helping someone find their footing, build momentum, and discover what they are capable of.
The work we do, the team we grow, and the lessons we share all point to one purpose. Helping people reach their full potential. If you are ready to see how your brand can grow with clarity and confidence, we are ready to meet you.
Let’s turn your ideas into something remarkable.
Schedule a Meeting.
You have a vision for your business. We help shape it, sharpen it, and bring it to life with clarity and creativity. Whether you want to launch something new, refresh what you have, or explore what your brand could become, we are ready to sit with you and map the path forward.
Every strong partnership begins with a simple conversation. Tell us your goals. Tell us what keeps you up at night. We will guide you through the next steps with strategy, support, and a process that feels steady from start to finish.
We are more than a creative studio. We are partners in progress. When you work with us, you gain a team that cares about your growth as much as the work itself. You have an Imaginary Friend for that.