Brand Voice Discovery Questionnaire. Brand Voice Discovery Questionnaire Step 1 of 7 14% FoundationYour Name(Required) First Last Your Email Address(Required) Your Phone Number(Required)Company / Organization(Required) Personality & PresenceIf your brand were a person, how would you describe their personality in 3 words?(Required)In one sentence, How do you want people to describe your company after interacting with you?(Required)Would you describe your brand as more formal or more conversational?(Required) Very formal Mostly professional Balanced Friendly but polished Very casual On a scale of 1-10, how bold should your voice be?(Required)Please enter a number from 1 to 10.(1 = reserved and understated, 10 = unapologetically bold)Is humor appropriate in your communication?(Required) Never Rarely Occasionally Often It is part of our identity If humor is appropriate, what kind?(Required) Light and warm Clever and witty Playful Sarcastic Not sure Emotional OutcomeWhen someone reads your website, how should they feel?(Required)What emotional state is your ideal client usually in before they contact you?(Required) Confused Overwhelmed Curious Skeptical Excited Urgent Other What emotional shift should happen after they read your messaging?(Required)What do you want clients to feel about YOU personally?(Required) Confidence & AuthorityDo you want to sound like:(Required) A trusted advisor A peer A teacher A collaborator A bold industry leader Should your communication sound more instructional or more invitational?(Required)How directly should you guide clients toward next steps?(Required) Very direct Clear but relaxed Gentle suggestions Let them decide on their own Are you comfortable taking a strong point of view in your messaging?(Required) Yes Sometimes No Are there topics where you need to sound especially authoritative?(Required) Boundaries & "Never" ListWhat words or phrases should your brand never use?(Required)What tone would feel completely wrong for your brand?(Required)What competitors’ communication styles do you dislike and why?(Required)Are there industry buzzwords you are tired of hearing?(Required)Is there anything you never want your brand to sound like?(Required) Vocabulary & Language StyleDo you prefer short, simple sentences or more detailed explanations?(Required)Are metaphors and analogies appropriate for your industry?(Required)Should your brand explain industry terms or assume audience familiarity?(Required)Do you want to sound more:(Required) Inspirational Practical Analytical Visionary Community-focused Technical Our Brand voice should always feel ____(Required)and never feel ____(Required) Form Preview{all_fields}What is 9 + 3?(Required) 10 12 15 Anti-Spam
