Logo Refresh Onboarding Questionnaire. Step 1 of 4 25% FoundationYour Name(Required) First Last Your Email Address(Required) Company / Organization(Required)What is your organization’s vision?(Required)What is your mission?(Required)What values guide how your organization shows up?(Required) Why a Refresh, Not a Rebuild?What prompted the decision to refresh your logo now?(Required)What parts of your current logo still feel right? Overall concept Symbol or icon Typography Color palette Brand recognition Nothing feels right Other: (Select all that apply + optional explanation)Explanation:(Required)What feels outdated, unclear, or limiting about the current logo?(Required)What should not change in this refresh?(Required) Audience & UsageWho is the primary audience this logo needs to speak to today?(Required)Has your audience changed since the current logo was created?(Required) Yes No Not Sure If yes, please explain.(Required)Compared to your current logo, how should the refreshed logo feel?(Required) More modern More refined More approachable More confident More grounded More flexible Mostly the same, just cleaner (Choose up to 2)Where does your current logo struggle most?(Required) Small sizes Digital use Print use Signage Consistency across materials Flexibility for different layouts Clarity Other: (Select all that apply)Explanation:(Required) Brand Input & InspirationAre there existing brand elements the refreshed logo should align with?(Required) Colors Typography Brand voice Messaging Brand guide Not sure (Select all that apply)Please explain if needed.How will you know this logo refresh was successful?(Required)Are there brands whose logo evolution you admire?Please share examples and what you like about how they evolved. Drop files here or Select files Accepted file types: jpg, jpeg, png, pdf, ai, Max. file size: 128 MB, Max. files: 3. Have a reference for us? Submit here.Is there anything else our design team should understand before beginning?(Required)
