The Company Everyone Knew, But Nobody Remembered
Direction not Decoration.
You’ve built something good. So why does it feel invisible?
Direction not Decoration is a narrative guide through branding for people who think branding isn’t for them.
Follow Martin, an A/C company owner who discovers his real problem isn’t his logo, it’s that he’s been asking one logo to do work it was never meant to handle alone.
You’ll Learn:
- Why branding is direction, not decoration
- The three pillars every strong brand needs
- How to make your business easier to recognize, understand, and trust
- What to do before you hire another designer or marketer
Be the First to Know.
Leave your email and we’ll notify you when the book launches.
Check box for sign up for Imaginary Friends newsletter as well.