SBDC Seminar: “Small Business Marketing Playbook”
By Frontera 360 Editorial Team | Published
Original url: https://frontera360.org/somerton-facilita-taller-del-sbdc-para-fortalecer-estrategias-de-marketing-en-negocios-locales/
Somerton, Arizona — As part of efforts to strengthen the regional business ecosystem, the City of Somerton provided its facilities for a specialized marketing workshop for entrepreneurs and small businesses in the Valley, in coordination with the Yuma County Small Business Development Center (SBDC), operated through Arizona Western College .
The training was delivered by Jon M. Perry , founder of Imaginary Friends Design Studios , who presented a structured approach to helping businesses without a marketing team create clear systems for acquiring, tracking, and converting customers.
Jon M. Perry, founder of Imaginary Friends Design Studios, during the training session held at the Somerton City facilities, in coordination with the Yuma County SBDC.
During the opening, municipal representatives emphasized the importance of local business owners understanding where they are being seen, how they are attracting customers, and which channels are generating real results. They stressed that having a defined system puts businesses a step ahead of those operating solely through isolated efforts.
The workshop addressed four fundamental pillars:
- Clarity in the message
- Strategic channel selection
- Constant rhythm of communication
- Monitoring and measurement of results
Local entrepreneurs actively participated in the workshop focused on practical marketing strategies, customer acquisition, and differentiation in competitive markets.
Perry explained that one of the most common mistakes is focusing solely on the image or design.
“Many businesses invest too much in branding—colors, photographs, or design—but what really generates revenue are the leads and the follow-up given to them.”
In competitive markets, he added, differentiation is key.
“Identify what makes you different—whether you’re the fastest, the most accessible, or the most personalized—and focus on that. Then find the people who value exactly that feature.”
The speaker also pointed out that publishing content is not necessarily the same as strategic marketing. Effective marketing, he explained, identifies a specific audience, connects with their needs, and communicates a clear solution.
During the session, attendees received access to the “Small Business Marketing Playbook Toolkit”, a guide designed to turn learning into a 30-day action plan.
At the end of the session, attendees received access to the complementary resource “The Small Business Marketing Playbook Toolkit” , a practical guide designed to turn what they learned into a 30-day action plan.
The material can be consulted at:
🔗 https://neversee.me/sbm-playbook-bonus/
With these types of initiatives, Somerton continues to promote collaborative spaces that strengthen local competitiveness and provide practical tools for business growth in the region.
By Matilda Carpenter Sun Staff Writer | Published
Original url: https://www.yumasun.com/business/marketing-works-sbdc-hosts-small-business-workshop/article_29c42809-1f53-4eb6-82fd-bf1f17f779ba.html
EXERPT:
Marketing works. That’s the message delivered during a workshop for small businesses hosted by the Small Business Development Center in collaboration with Imaginary Friends and the City of Somerton.
Jon Perry of Imaginary Friends led the presentation, which focused on the different ways marketing can make an impact for a small business and the type of strategies they could use to pull ahead of the competition.
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