Elite was the vision of Justin Haile. After already hiring Imaginary Friends on a few small projects for 4^th Avenue Gym, Elite wanted Imaginary friends to create engaging collateral, a web site that would show case their products as well as help generate leads. As the business has evolved over the past 10 years, the look and branding have as well, developed in conjunction with Imaginary Friends. Currently Elite has hit it’s stride with it’s second generation logo and third generation web site and marketing collateral, looking sophisticated and inviting to their clients.